HOW TO USE CHATBOT IN GROWING YOUR BRAND.


There are many different ways to take advantage of a chatbot marketing strategy in your digital marketing. Bots can be incredibly useful for automating basic processes, answering common customer questions, and even making sales.

Let's let me take you through how you can use it to grow your brand.

Chatbots for Customer Service

If your business receives a lot of customer service requests through Messenger (or if you want to start utilizing Facebook Messenger as a customer service channel), a bot can be a huge help. You can create a chatbot that helps customers narrow down their customer service issues to a specific category before directing them to the right person to talk to or the correct answer.

Chatbots for Sales

A chatbot can help to lead people into your sales pipeline. Whether you use it to set appointments for consultations or to collect emails for your newsletter, it can be a great start to a customer journey. Many customers don't want to pick up the phone and call, so adding an easy way for them to start communication online can be helpful.

Chatbots for FAQ

Let customers or potential customers ask common questions about your chatbot. Programming a bot with question options and their corresponding answers is a great way to offer up information to your audience in a more interactive setting. It can be fun for customers to engage with your chatbots, making them more likely to choose your company over a competitor.

Chatbots for Shopping

Facebook Messenger chatbots will even allow your business to provide an in-app shopping experience. You can customize it to allow customers to browse through products and even make purchases directly within the chatbot.

Chatbots for Marketing

Of course, there are so many different marketing tactics using a chatbot. You can use it as a lead nurturing device. Once someone willingly messages your chatbot, you're able to continue sending them helpful and informational messages to nurture them into making a purchase or signing up for services. This can be a powerful tool in your digital marketing arsenal (even more powerful than email marketing) because it's an even more direct form of one-on-one communication.

You can learn more about chatbot courses or you need strategies in setting up your chatbot for your brand growth. 

Comments

  1. UnknownAugust 18, 2021 at 3:41 PM

    I've seen bots on telegram Aside telegram, which other social media can use chatbot effectively?

    ReplyDelete
    Replies
    1. OLATECHAugust 18, 2021 at 3:46 PM

      You can use Bot for your WhatsApp, Instagram even Facebook. and you can build Bot for your website.
      Let us know if this answers your question

      Delete
    2. UnknownAugust 22, 2021 at 8:27 AM

      Good..... You've answered my question.
      How do I create a bot on Whatsapp?

      Delete

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