How to increase Brand Awareness


It’s no secret that people today spend a great deal of their time online––more than six hours per day––which indicates that the internet is not a place to miss if you’re looking for brand awareness.

Get in front of consumers where they are, and take advantage of all the exciting awareness opportunities available in the digital world today, and to come in the future.  

Now, let’s dive into some of the ways you can use digital marketing to improve your brand awareness

1. Guest blog for other sites
It’s important for brands to run their own blogs and build owned audiences, but they can only drive so much mileage from these assets.
2. Create shareable infographics
Shares are crucial for reaching new audiences on social media. They ensure that your content gets seen by people beyond your follower base and they build organic reach in the wake of pesky algorithm changes. This is especially true on Facebook, where the algorithm favors shares from friends and family over posts from brands.
3. Start a Referral Program
One way to achieve brand awareness through the coveted word-of-mouth marketing is to help your loyal customers be your best advocates. 
4. Maximize your organic social media presence
We’ll get into paid social media a little later on, but an important stop on the brand awareness train comes from organic social media. 
Are you creating content that’s worthy of a follower sending to a friend? Or, maybe even tagging them?
5. Develop a voice for your brand
Developing a brand voice can help your brand be sticky in the minds of consumers. The voice your brand takes on can be funny, emotional, smart, sentimental––it just has to be true to the brand and the audience you serve.
6. Start a podcast
On the quest of achieving greater brand awareness, the more value you can add to consumers’ lives, the more likely they are to remember you, recommend you, and hopefully become customers. 

7. Take part in brand partnerships
If you’re looking to increase your brand awareness, chances are other like-minded brands are looking to do the same, right? 
8. Give something away for free
Looking to spread awareness for your brand is not the time to ask people to cough up cash. Instead, giving them a taste of what you have to offer without the commitment of payment can help you build brand and increase awareness. 

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